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What is Goodreads self-serve advertising?

The Goodreads self-serve advertising product is an affordable and practical way to reach the broader Goodreads community. The product runs on a cost-per-click (CPC) model, where you determine how much to invest in the overall campaign and sets a bid per click. Ads consist of a small image, a title, a description, and a destination URL, which you can set up directly via the advertising dashboard on Goodreads. You can create an unlimited number of ads within a campaign at no extra charge.