Help Topic
What does a successful self-serve advertising campaign look like?
A successful self-serve advertising campaign typically runs for three months, or until funds invested by the advertiser run out. A successful campaign has several ads running, each with a slightly different variable: different targeting, different headline, description, image, or destination URL. The best campaigns start with several ads, and the ads target either fans of various relevant genres, or fans of relevant authors. The title and the description catch the eye and make member want to click on the ad to learn more about the book, so it’s really important to make sure those two aspects of the ad are carefully considered.
