Help Topic
What is cost-per-click?
Cost Per Click (CPC) indicates the price you pay for each click in your pay-per-click (PPC) marketing campaigns. This is the amount you’re charged each time a user clicks on your ad. The cost per click that you set will always be less than, or equal to, your maximum bid (maximum amount invested in the campaign).
A "click" on one of your Campaigns represents a visit to its page. Every click indicates that a person is engaging with your ad. This engagement is what you're paying for in the campaign.
