Help Topic
How much can I pay per click?
We recommend a default rate of $0.50 per click, and the minimum bid per click is $0.10. While higher bid amounts are given priority, the initial click-through rate is still more important in determining which ads are shown the most frequently. The click-through rate is the number of clicks that your ad receives divided by the number of times your ad is shown on the website, expressed as a percentage.
