Help Topic

What can I do to improve my ad campaign?

Adding targeting to only allow certain demographics to see your ad can really benefit ads. Here are a few examples of ad targeting that could potentially help you have a successful ad campaign:

• Create one ad targeting only 4-5 genres.
• Create one ad targeting only fans of authors with average 25,000 ratings or more.
• Create one ad targeting only fans of one specific author.
• Create one ad targeting only women or one targeting only men.
• Create an ad in tandem with a giveaway. Please make sure the giveaway is live before doing this.
• Create multiple ads within the same campaign. The platform allows you to create unlimited number of ads within a campaign. Your funds are only deducted when someone clicks on an ad, and by having a few different ads running at the same time, you’ll find out which ones are the most popular.
• Create an ad that includes engagement stats. These are stats that indicate how many readers have added your book to their shelves.
• Create multiple ads within the same campaign.