Help Topic
My ad has no clicks, do you have any suggestions?
Here are some suggestions to use if your ad has been running for awhile, but has not received any clicks.
Target as many readers as possible. You don’t want to show your ad to everyone, but you need a large enough audience to generate interest.
Use gender and age targeting sparingly. Ads with gender and age targeting will not be shown to members who don't share their gender and age with us. We suggest that you only use age targeting only to make your ad “adults-only.”
Create multiple ads within the same campaign. This allows you to test different ads to different audiences to see which resonates best.
Create a specific call to action. Tell viewers of your ad exactly what you want them to do next, whether it’s “Add to your shelf!” or “Read an excerpt!” Please note that “Buy my book!” does not work very well as a call to action.
Direct members to your Goodreads book page. Goodreads members are more likely to click on an ad when it redirects them to a familiar page within the site.
Enable engagement stats. Engagements stats share the number of reviews, an excerpt, or a link to a giveaway if there is one running concurrently. These stats are only available if you direct members to your Goodreads book page.
Review your ad performance weekly. At the end of each week, take a look at how your ads performed taking into account the click-through-rate ("CTR", which is the average number of clicks per ad viewing). The average CTR on Goodreads is 0.05%.
Edit often. If ads aren’t performing as expected, change them! This also prevents what’s known as “ad fatigue” for viewers who may see your ad multiple times.
Pause an ad when it’s not working. Pausing an ad will disable it from running and potentially using funding. Unfortunately we cannot delete ads or campaigns.
Set campaigns to end automatically. When funds run out, we will alert you that it’s time to review your overall campaign and possibly run another one.
If you have any questions, please contact us.
Target as many readers as possible. You don’t want to show your ad to everyone, but you need a large enough audience to generate interest.
Use gender and age targeting sparingly. Ads with gender and age targeting will not be shown to members who don't share their gender and age with us. We suggest that you only use age targeting only to make your ad “adults-only.”
Create multiple ads within the same campaign. This allows you to test different ads to different audiences to see which resonates best.
Create a specific call to action. Tell viewers of your ad exactly what you want them to do next, whether it’s “Add to your shelf!” or “Read an excerpt!” Please note that “Buy my book!” does not work very well as a call to action.
Direct members to your Goodreads book page. Goodreads members are more likely to click on an ad when it redirects them to a familiar page within the site.
Enable engagement stats. Engagements stats share the number of reviews, an excerpt, or a link to a giveaway if there is one running concurrently. These stats are only available if you direct members to your Goodreads book page.
Review your ad performance weekly. At the end of each week, take a look at how your ads performed taking into account the click-through-rate ("CTR", which is the average number of clicks per ad viewing). The average CTR on Goodreads is 0.05%.
Edit often. If ads aren’t performing as expected, change them! This also prevents what’s known as “ad fatigue” for viewers who may see your ad multiple times.
Pause an ad when it’s not working. Pausing an ad will disable it from running and potentially using funding. Unfortunately we cannot delete ads or campaigns.
Set campaigns to end automatically. When funds run out, we will alert you that it’s time to review your overall campaign and possibly run another one.
If you have any questions, please contact us.
